Primary research; Digipak results

By Fern Disney

AS spoken about in my first digipak results post, I had an issue with the wording in some of my questions as they didn't end up helping me as much as I needed them to. Therefore, I decided to redo my questionnaire online to gather more data whilst operationalising my questions better. Here are my final results for my digipak questionnaire, I only ended up gaining 11 responses as I found out in my first attempt, the results wipe after a couple of days so this had to be done much quicker than I had hoped for and now means I don't have a representative amount of data for it to be generalise across my whole target audience, however I will use this as a starting point in guiding my digipak work.

Image one

Image two

As I had 11 responses, you can see how the results are only differ through one response, one person made a difference to what one was more in favourable, which suggests to me that both digipaks are very similar in the terms of being eye drawing. I later asked a question to rate my digipaks to see the actual difference on average which people found between them. As my results are very close, it therefore has shown me that there are aspects of both images that I can use, merging them together.

 

Digipak questionnaire results 1

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Take part in our online Survey

1.  2.

From this question there is a clear result that the main winner of what digipak cover people in my class prefer more it number 2, yet it is a very close call with 1 vote difference, Maybe in time, I can gain more results that can have a greater influence on my work.

Unfortunately, due to a lack of knowledge on the website, I worded the question so I am unable to tell who picked what number and is answering in that way; this sadly means that this question doesn't help me in my final production of a digipak. Therefore, if I am able to, I will create a new survey on the same question to gain more reliable and valid data.

These results here show that the main winner for the colouring would be bold- this can impact me on my final creation of my digipak by making sure I include bolder colours in both the text and photo.

This result is important for my progression in the creation of my digipak because it has shown me that my theme needs to fit the genre of the music.

This was my original questionnaire, however due to technological issues, I was unable to update my response rates, so I decided to create a new questionnaire including improvements on the above questions in order to gain more qualitative data which I have found this survey hasn't gained for my creation of my work.

Props...

Within the exam hall shots at the beginning at in the middle of the music video during the bridge, we used the props of exam papers, this was to help set the location in the establishing scene at the beginning- to show our audience that this was actually a exam. I made the exam papers by finding the front of a previous media exam picture, printing that out and then instead of juts having a single sheet of paper (I found this didn't look very realistic), I sellotaped a joining piece of paper by bending one of the edges to make it appear like a booklet, I found this much more successful in displaying an exam paper.

After the song has started, one of the first shoots we see is of this corkboard with lots of different gig tickets on and polaroids . I find this a really important prop because I believe it fits in with the conventions of a youth music video. This is because it shows our character is massively sociable and goes out a lot. I believe this counts as a convention of a youth music video because if we didn't show props such as this one, it wouldn't appear that our character is going out instead of staying revising and being a "good student".