Questionnaire results

Questionnaire from FernDisney

Summary of Primary Research...

Across the board the results of the questionnaire was really useful into helping me and Megan gain an insight on our target audience in order to achieve the most "approachable" music video as possible. To start with the most chosen preferable music video type was an even split between a narrative one and a hybrid one. This has helped show us how we could do either one of them as these were the popular of our audience at this time. However due to a lack of access to a band, myself and Megan may find is quite hard to do a hybrid music video, but as narrative was also top chosen, it suggests it would still be approachable for our audience.

We then asked our group whether it was important in the connection between the audience and the main character and found a very close result, with yes coming in at higher just by two votes. This has helped show us how the people we have chosen for this questionnaire would prefer if we were to use just one main character in following them around in the narrative. 

Before giving out our questionnaires, I explained to everyone our three final ideas in depth so they were able to decide themselves what one they prefer more. If we were to choose the one which we liked it may not have been as approachable to our audience as we wanted as it would have been just our idea. The main idea which got the highest vote was the idea of teaching our audience about drugs and the negative sides of them. This questionnaire here has been especially useful because it has shown us the idea people prefer more.