Primary research; Digipak results

By Fern Disney

AS spoken about in my first digipak results post, I had an issue with the wording in some of my questions as they didn't end up helping me as much as I needed them to. Therefore, I decided to redo my questionnaire online to gather more data whilst operationalising my questions better. Here are my final results for my digipak questionnaire, I only ended up gaining 11 responses as I found out in my first attempt, the results wipe after a couple of days so this had to be done much quicker than I had hoped for and now means I don't have a representative amount of data for it to be generalise across my whole target audience, however I will use this as a starting point in guiding my digipak work.

Image one

Image two

As I had 11 responses, you can see how the results are only differ through one response, one person made a difference to what one was more in favourable, which suggests to me that both digipaks are very similar in the terms of being eye drawing. I later asked a question to rate my digipaks to see the actual difference on average which people found between them. As my results are very close, it therefore has shown me that there are aspects of both images that I can use, merging them together.