When trying to upload this music video, I attempted using different platform to avoid copy right infringements, however, I found that platforms other than youtube were going to charge me to upload this video due to the size of the file.
Tuesday, 2 May 2017
Monday, 24 April 2017
Evaluation; Question 4-How did you use media technologies in the construction and research, planning and evaluation stages?
Media Technologies in the production.....
To create my music video, I used a wide range of media technologies. For example, our target audience is around the late teen ages- 16 and above and I find the most easiest way to access this age group is through the use of social media. One of the ways I used social media way by creating an instagram account. I used this account to firstly adveertise/ share teasers of the music video to engage in our audience but also to involve our audeince in the creation of the music video itself- asking our followers what they prefered more- the aspect that this helped create was our logo. I also used Facebook messenger to help the creation of our logo because I messaged around 6 different people who I didn't have on instagram- ranging from the ages of 17- 25.
Another way I used media technologies to construct my final music video was by engaging in my audience through the use of online surveys- this meant that I could gather visual statistics including the different view points of people in my class. I also used social media platforms such as facebook messenger to spread the questionnaire links.
Prezi was another media technology which massively came in use across the whole project, from the research straight up to my evaluation. For example, the first tasks set of the research were mainly completed in the format of prezi. This is because I found this a much more interesting way to portray my work. This meant that I could involve visual of each much video which I was analysing- My textual analyses. Another way Prezi was useful across my project was that it helped me present the construction of my music video, this is because I used it as a way of putting my storyboard together, making it even more visual for my audience to observe. Furthermore, I found Prezi useful for presenting all of the release forms of our characters and locations, this is because if I were have juts placed them straight on my blog, I do not think that it would have the same appeal- they were also quite difficult to read as they were smaller juts on my blog. Prezi was another platform in which I decided to create one part of my evaluation, this is because it is an easy platform to display to my audience different aspects involving images and writing.
Furthermore, I found a varitey of different online websites which helped me construct elements of my music video. For example, my storyboard which I previously mentioned that was presented on Prezi, was actually created online with a website called "Storyboard creator", which is linked within my storyboard blog post. I found this much more successful than juts drawing my storyboard because I though if I were to draw it, as I am not the best artist, parts of the storyboard may not be very clear and need explaining, although I found because I made it digitally, it was much clearer to see what my intentions for my music video were going to be. Furthermore, I used another website called "Logomakr" to help influence my company logo.
Alongside the website, the media technologies of computer programmes also helped the construction of elements of my music video. For example photoshop helped me add text to my logo which I created online. Furthermore, programmes such as Adobe InDesign and Illustrator help the construction of my ancillary tasks of the digipak and magazine advertisement. The use of Youtube was also used in this because I found different videos to help me learn how to complete different techniques, such as the writing around my CD on my digipak design.
Adobe Premier Pro was also important in the construction of my music video. This is because without this media technology, it would have been very difficult of me to make the final media product of my music video. I created many different test shoots on Premier Pro to firstly get to grips with the programmes it self and also to experiement with different treatments. Furthermore, Premier Pro was also the programme which I created my final music video on, having different video effects across the programe was very important and successful in my final product, for example adding colour treatment across every frame was the main part of treatment that I used in this music video. This is because it gave a warm tone throughout the music video. When experimenting with the test shoots, I tried different colours to over lay our music video with although at that time, I didn't like any of the colours because I didn't think they work very well. Although when the music video was altogether in "natural light", it didn't look too much like a music video but just a short film which is obiviously not the look that I wanted. Therefore showing how my experimentation across this project massively helped the final production of our music video.
Furthermore, the online platform and media technology of slide share was also useful in the planning of the music video because it enabled me to publish my work from Microsoft word and Microsoft powerpoint onto my blog making it look more professional than having to add screenshots instead. Work that was published using slideshare included the edit log, call sheets, sample scripts and many more to the documents of the planning step of the music video.
Finally, across the production of our music video, I found different apps on my college Ipad to help share work in different formats. Thus showing apple app store as a useful media technology for my music video. For example I made a "moving" storyboard called Animation Desk Cloud and used youtube to upload this onto my blog, however, even though this was a good idea, as already mentioned I am not very artistic, not all of the stages were picked up, also when uploaded to youtube, parts of the video are hard to see as they are much fainter than they appeared on the app- therefore I decided to use the online storyboard maker instead. For my evaluation of I also used the add "Splice- Video Editor + movie maker" as a media technology. This is because I wanted to use a range of different platforms for my final evaluation to display my use of experimentation and that my work is not limited to just a singular platform. I also wanted to make a video on one of my evaluation questions so it is much more interactive than juts reading all of my work.
To create my music video, I used a wide range of media technologies. For example, our target audience is around the late teen ages- 16 and above and I find the most easiest way to access this age group is through the use of social media. One of the ways I used social media way by creating an instagram account. I used this account to firstly adveertise/ share teasers of the music video to engage in our audience but also to involve our audeince in the creation of the music video itself- asking our followers what they prefered more- the aspect that this helped create was our logo. I also used Facebook messenger to help the creation of our logo because I messaged around 6 different people who I didn't have on instagram- ranging from the ages of 17- 25.
Another way I used media technologies to construct my final music video was by engaging in my audience through the use of online surveys- this meant that I could gather visual statistics including the different view points of people in my class. I also used social media platforms such as facebook messenger to spread the questionnaire links.
Prezi was another media technology which massively came in use across the whole project, from the research straight up to my evaluation. For example, the first tasks set of the research were mainly completed in the format of prezi. This is because I found this a much more interesting way to portray my work. This meant that I could involve visual of each much video which I was analysing- My textual analyses. Another way Prezi was useful across my project was that it helped me present the construction of my music video, this is because I used it as a way of putting my storyboard together, making it even more visual for my audience to observe. Furthermore, I found Prezi useful for presenting all of the release forms of our characters and locations, this is because if I were have juts placed them straight on my blog, I do not think that it would have the same appeal- they were also quite difficult to read as they were smaller juts on my blog. Prezi was another platform in which I decided to create one part of my evaluation, this is because it is an easy platform to display to my audience different aspects involving images and writing.
Furthermore, I found a varitey of different online websites which helped me construct elements of my music video. For example, my storyboard which I previously mentioned that was presented on Prezi, was actually created online with a website called "Storyboard creator", which is linked within my storyboard blog post. I found this much more successful than juts drawing my storyboard because I though if I were to draw it, as I am not the best artist, parts of the storyboard may not be very clear and need explaining, although I found because I made it digitally, it was much clearer to see what my intentions for my music video were going to be. Furthermore, I used another website called "Logomakr" to help influence my company logo.
Alongside the website, the media technologies of computer programmes also helped the construction of elements of my music video. For example photoshop helped me add text to my logo which I created online. Furthermore, programmes such as Adobe InDesign and Illustrator help the construction of my ancillary tasks of the digipak and magazine advertisement. The use of Youtube was also used in this because I found different videos to help me learn how to complete different techniques, such as the writing around my CD on my digipak design.
Adobe Premier Pro was also important in the construction of my music video. This is because without this media technology, it would have been very difficult of me to make the final media product of my music video. I created many different test shoots on Premier Pro to firstly get to grips with the programmes it self and also to experiement with different treatments. Furthermore, Premier Pro was also the programme which I created my final music video on, having different video effects across the programe was very important and successful in my final product, for example adding colour treatment across every frame was the main part of treatment that I used in this music video. This is because it gave a warm tone throughout the music video. When experimenting with the test shoots, I tried different colours to over lay our music video with although at that time, I didn't like any of the colours because I didn't think they work very well. Although when the music video was altogether in "natural light", it didn't look too much like a music video but just a short film which is obiviously not the look that I wanted. Therefore showing how my experimentation across this project massively helped the final production of our music video.
Furthermore, the online platform and media technology of slide share was also useful in the planning of the music video because it enabled me to publish my work from Microsoft word and Microsoft powerpoint onto my blog making it look more professional than having to add screenshots instead. Work that was published using slideshare included the edit log, call sheets, sample scripts and many more to the documents of the planning step of the music video.
Finally, across the production of our music video, I found different apps on my college Ipad to help share work in different formats. Thus showing apple app store as a useful media technology for my music video. For example I made a "moving" storyboard called Animation Desk Cloud and used youtube to upload this onto my blog, however, even though this was a good idea, as already mentioned I am not very artistic, not all of the stages were picked up, also when uploaded to youtube, parts of the video are hard to see as they are much fainter than they appeared on the app- therefore I decided to use the online storyboard maker instead. For my evaluation of I also used the add "Splice- Video Editor + movie maker" as a media technology. This is because I wanted to use a range of different platforms for my final evaluation to display my use of experimentation and that my work is not limited to just a singular platform. I also wanted to make a video on one of my evaluation questions so it is much more interactive than juts reading all of my work.
Friday, 21 April 2017
Audience Feedback
This is a small focus group to give us some feedback on both the music video and the ancillary tasks.
Before we started the filming we showed each respondent the music video so that they were able to form an opinion before we asked them any questions, they had not heard the questions before the filming so their answers are their own and have not been influenced at all.
1. What are your opinions on our music video?
As this is a unstructured interview, we wanted to have very broad worded questions, this is because it would make it much easier for us to gain more qualitative data rather than simple yes no answers. As a whole, the more broad a question can be, at times can mean the more responsive because the respondents aren't lead to say a given answer and may answer in a long statement- giving us more data which is useful.
Respondent A. His response was that he enjoyed it because it appeared to clearly show a students life and was therefore relatable. We can take this answer to suggest that therefore our aims for our music video has been met- we wanted to produce a music video which can be enjoyed, educational and also relatable .
Respondent B. In response to the camera work, respondent B appears to find this part one of the appealing aspect because some of our shots are hand held. When creating our music video, we film some shots on my dlsr camera, giving us control over the focus, making us be able to shoot pull focus shots, although we also filmed shots on our phones, only side the fact that this gave it a "vlog" style effect, this was also because these shots are taken on our shots "out" and we didn't want to use an expensive camera to film as it could break the camera.
Respondent C. Going back to the camera work, this respondent compared the camera work to be similar to the work of a tour dairy which I personally find really interesting because it shows a wider perspective of our audience. As we are aiming this music video of 16+, people can have any viewpoint which is what we want, people to find enjoyment in it for their own reasons.
2. Do you think our music video portrays the theme of drug and alcohol abuse of youths?
Respondent A. This respondent referred to our use of props and conventions. As are theme was based around drugs and alcohol, we knew when planning that we had to ensure these theme ran across the music video and as respondent A has picked up on this it shows that it has work well. Using props such as the pills, smoking and drink shows these themes quite well.
Respondent B. much like respondent A, he states how it does portray the theme of drug and alcohol abuse as it is a running aspect throughout the music and it not just one shot.
Respondent C. Our aim of this music video was a learning curve on the use of alcohol and more importantly drugs, this respondent has picked up on this influence by describing the music video as portraying the theme but also showing it "as something to avoid". The way we managed to do this was to have the exam at the beginning- something that teenagers have to work all year for, but then in the middle to show her fail because she hadn't put any work into it, she didn't care and would rather go out drinking and to gigs instead shows the negatives of this behaviour.
3. Do you think that our music video is a realistic portrayal of modern day youth subcultures?
Respondent A. Again due to the use of media conventions that we used in our props like the drugs and alcohol shows that it is realistic to youths in today's society, respondent A explains this to be because more and more youths are likely to go out rather than stay at home.
Respondent B and Respondent C both go on to explain how there are aspects of the music video which are realistic, however, with the suggestion that it would be an "extreme" subculture. To continue to explain this point, as our aim for this music video was to teach our audience that drugs are bad and they have bad effects on you, we couldn't approach this topic faintly, to teach people, I think there needs to be extreme aspects just to avoid people doing and acting in this behaviour/ manor.
4. Do you think our music video is suitable for our target audience of 16-21 year olds?
Respondent A. Looking at the theme of our music video of drug and alcohol abuse, respondent A explains how this is a suitable video for this age market because if it were to be shown to people younger than 16, they may be more impressionable as it may "shown them a bad image". Personally I can see where this respondent is coming from as we do show the fun side of going out to gigs and drinking and young viewers may see this as a good time. Although the reason behind making it 16 is because this is the age in which people begin to take drugs/ try and impress their friends more so may be lead to take part in these activities.
Respondent B. Picks up on our use of characters. We used characters in our music video who were between the ages of our target audience and therefore that shows the suitability. If we were to have used much older characters the response to our music video may not have been the same as it wouldn't have been as relatable for that age range. Respondent C also regards the same views.
5. Do you think Ferns ancillary tasks link to our main task?
All three respondents Due to the similar use of conventions- I used the same props in my music video than I did in both my digipak cover and magazine ad. This respondent has therefore picked up on these convention linking the works together. This therefore is what I wanted for my work and is the reason I decided to use the same images. I didn't want to take completely different images as then the work may not appear to link as well. Respondent C however furthers his view into looking at the colouring, showing how the works interlink due to the running theme of colouring.
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