Audience Feedback

This is a small focus group to give us some feedback on both the music video and the ancillary tasks. 

Before we started the filming we showed each respondent the music video so that they were able to form an opinion before we asked them any questions, they had not heard the questions before the filming so their answers are their own and have not been influenced at all. 

1. What are your opinions on our music video?

As this is a unstructured interview, we wanted to have very broad worded questions, this is because it would make it much easier for us to gain more qualitative data rather than simple yes no answers. As a whole, the more broad a question can be, at times can mean the more responsive because the respondents aren't lead to say a given answer and may answer in a long statement- giving us more data which is useful.

Respondent A. His response was that he enjoyed it because it appeared to clearly show a students life and was therefore relatable. We can take this answer to suggest that therefore our aims for our music video has been met- we wanted to produce a music video which can be enjoyed, educational and also relatable . 

Respondent B. In response to the camera work, respondent B appears to find this part one of the appealing aspect because some of our shots are hand held. When creating our music video, we film some shots on my dlsr camera, giving us control over the focus, making us be able to shoot pull focus shots, although we also filmed shots on our phones, only side the fact that this gave it a "vlog" style effect, this was also because these shots are taken on our shots "out" and we didn't want to use an expensive camera to film as it could break the camera.

Respondent C. Going back to the camera work, this respondent compared the camera work to be similar to the work of a tour dairy which I personally find really interesting because it shows a wider perspective of our audience. As we are aiming this music video of 16+, people can have any viewpoint which is what we want, people to find enjoyment in it for their own reasons.

2. Do you think our music video portrays the theme of drug and alcohol abuse of youths?

Respondent A. This respondent referred to our use of props and conventions. As are theme was based around drugs and alcohol, we knew when planning that we had to ensure these theme ran across the music video and as respondent A has picked up on this it shows that it has work well. Using props such as the pills, smoking and drink shows these themes quite well.

Respondent B. much like respondent A, he states how it does portray the theme of drug and alcohol abuse as it is a running aspect throughout the music and it not just one shot.

Respondent C. Our aim of this music video was a learning curve on the use of alcohol and more importantly drugs, this respondent has picked up on this influence by describing the music video as portraying the theme but also showing it "as something to avoid". The way we managed to do this was to have the exam at the beginning- something that teenagers have to work all year for, but then in the middle to show her fail because she hadn't put any work into it, she didn't care and would rather go out drinking and to gigs instead shows the negatives of this behaviour.

3. Do you think that our music video is a realistic portrayal of modern day youth subcultures?

Respondent A. Again due to the use of media conventions that we used in our props like the drugs and alcohol shows that it is realistic to youths in today's society, respondent A explains this to be because more and more youths are likely to go out rather than stay at home.

Respondent B and Respondent C both go on to explain how there are aspects of the music video which are realistic, however, with the suggestion that it would be an "extreme" subculture. To continue to explain this point, as our aim for this music video was to teach our audience that drugs are bad and they have bad effects on you, we couldn't approach this topic faintly, to teach people, I think there needs to be extreme aspects just to avoid people doing and acting in this behaviour/ manor.

4. Do you think our music video is suitable for our target audience of 16-21 year olds?

Respondent A. Looking at the theme of our music video of drug and alcohol abuse, respondent A explains how this is a suitable video for this age market because if it were to be shown to people younger than 16, they may be more impressionable as it may "shown them a bad image". Personally I can see where this respondent is coming from as we do show the fun side of going out to gigs and drinking and young viewers may see this as a good time. Although the reason behind making it 16 is because this is the age in which people begin to take drugs/ try and impress their friends more so may be lead to take part in these activities.

Respondent B. Picks up on our use of characters. We used characters in our music video who were between the ages of our target audience and therefore that shows the suitability. If we were to have used much older characters the response to our music video may not have been the same as it wouldn't have been as relatable for that age range. Respondent C also regards the same views.

5. Do you think Ferns ancillary tasks link to our main task?

All three respondents Due to the similar use of conventions- I used the same props in my music video than I did in both my digipak cover and magazine ad. This respondent has therefore picked up on these convention linking the works together. This therefore is what I wanted for my work and is the reason I decided to use the same images. I didn't want to take completely different images as then the work may not appear to link as well. Respondent C however furthers his view into looking at the colouring, showing how the works interlink due to the running theme of colouring.