To create my music video, I used a wide range of media technologies. For example, our target audience is around the late teen ages- 16 and above and I find the most easiest way to access this age group is through the use of social media. One of the ways I used social media way by creating an instagram account. I used this account to firstly adveertise/ share teasers of the music video to engage in our audience but also to involve our audeince in the creation of the music video itself- asking our followers what they prefered more- the aspect that this helped create was our logo. I also used Facebook messenger to help the creation of our logo because I messaged around 6 different people who I didn't have on instagram- ranging from the ages of 17- 25.
Another way I used media technologies to construct my final music video was by engaging in my audience through the use of online surveys- this meant that I could gather visual statistics including the different view points of people in my class. I also used social media platforms such as facebook messenger to spread the questionnaire links.
Prezi was another media technology which massively came in use across the whole project, from the research straight up to my evaluation. For example, the first tasks set of the research were mainly completed in the format of prezi. This is because I found this a much more interesting way to portray my work. This meant that I could involve visual of each much video which I was analysing- My textual analyses. Another way Prezi was useful across my project was that it helped me present the construction of my music video, this is because I used it as a way of putting my storyboard together, making it even more visual for my audience to observe. Furthermore, I found Prezi useful for presenting all of the release forms of our characters and locations, this is because if I were have juts placed them straight on my blog, I do not think that it would have the same appeal- they were also quite difficult to read as they were smaller juts on my blog. Prezi was another platform in which I decided to create one part of my evaluation, this is because it is an easy platform to display to my audience different aspects involving images and writing.
Furthermore, I found a varitey of different online websites which helped me construct elements of my music video. For example, my storyboard which I previously mentioned that was presented on Prezi, was actually created online with a website called "Storyboard creator", which is linked within my storyboard blog post. I found this much more successful than juts drawing my storyboard because I though if I were to draw it, as I am not the best artist, parts of the storyboard may not be very clear and need explaining, although I found because I made it digitally, it was much clearer to see what my intentions for my music video were going to be. Furthermore, I used another website called "Logomakr" to help influence my company logo.
Alongside the website, the media technologies of computer programmes also helped the construction of elements of my music video. For example photoshop helped me add text to my logo which I created online. Furthermore, programmes such as Adobe InDesign and Illustrator help the construction of my ancillary tasks of the digipak and magazine advertisement. The use of Youtube was also used in this because I found different videos to help me learn how to complete different techniques, such as the writing around my CD on my digipak design.
Adobe Premier Pro was also important in the construction of my music video. This is because without this media technology, it would have been very difficult of me to make the final media product of my music video. I created many different test shoots on Premier Pro to firstly get to grips with the programmes it self and also to experiement with different treatments. Furthermore, Premier Pro was also the programme which I created my final music video on, having different video effects across the programe was very important and successful in my final product, for example adding colour treatment across every frame was the main part of treatment that I used in this music video. This is because it gave a warm tone throughout the music video. When experimenting with the test shoots, I tried different colours to over lay our music video with although at that time, I didn't like any of the colours because I didn't think they work very well. Although when the music video was altogether in "natural light", it didn't look too much like a music video but just a short film which is obiviously not the look that I wanted. Therefore showing how my experimentation across this project massively helped the final production of our music video.
Furthermore, the online platform and media technology of slide share was also useful in the planning of the music video because it enabled me to publish my work from Microsoft word and Microsoft powerpoint onto my blog making it look more professional than having to add screenshots instead. Work that was published using slideshare included the edit log, call sheets, sample scripts and many more to the documents of the planning step of the music video.
Finally, across the production of our music video, I found different apps on my college Ipad to help share work in different formats. Thus showing apple app store as a useful media technology for my music video. For example I made a "moving" storyboard called Animation Desk Cloud and used youtube to upload this onto my blog, however, even though this was a good idea, as already mentioned I am not very artistic, not all of the stages were picked up, also when uploaded to youtube, parts of the video are hard to see as they are much fainter than they appeared on the app- therefore I decided to use the online storyboard maker instead. For my evaluation of I also used the add "Splice- Video Editor + movie maker" as a media technology. This is because I wanted to use a range of different platforms for my final evaluation to display my use of experimentation and that my work is not limited to just a singular platform. I also wanted to make a video on one of my evaluation questions so it is much more interactive than juts reading all of my work.
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